Tune in for another As Seen on TV Network Blog’s LiveBlog of PitchMen. According to the Discovery Channel website, the episode, “Tale of Three Billys,” involves not only the Billy Mays we all know and love but also his father, Billy Mays and his son, Billy Mays, III. Not only that, but all three generations come together for the shooting of a new product, “Green Now.”
Step 1, deciding the products. Wow, someone was selling stuff about a calfing rope and an umbrella over a video camera. Which product do they pick? No One! Open Call time at Sullivan Productions…
The products people come up…
“You’d like to take everyone but you can,” Anthony Sullivan.
Then Mark Chester has walked through the store. His product, “Green Again,” a product to help renew the green back in grass. Environmentally friendly, has fertilizer, dries in 5 minutes so it can stay dry through the rain storm.
“I got to be honest Billy….I love the product,” Sully.
“I love this product, ” Billy.
Mark does a lot of jobs at residential homes and noticed all the brown spots. He did his research and found another product that found what he wanted. He spent many a-dollar to get the R&D together.
“We’ve been waiting all day for this product,” Billy.
Comercial break :10 after
If Billy and Sully love the product, then I’m going to hold off calling the product a, “spray can,” until I hear more…
Field Test: Billy and Sully take the Green Again out to the dog park to see if it will work. It’s almost amazing how the pet owners the talk to are girls. One pet owner points out how the green is darker than the grass.
“It smells and feels like spray paint,” dog owner.
“I want to know I’m not just spray painting my yard…” another dog owner.
Sully has the product being tested to make sure it’s non-toxic.
Billy Mays, III, is doing a commercial for Dan Wooley’s Ragazzi’s restaurant. Billy Mays is going to star in it. III wrote it, produced it, and directed it. The crew had to work through the lunch rush. If you’re wondering, the owner of Ragazzi’s is Billy’s brother-in-law.
As a show of respect, Sully dawns III’s PA pouch as a sign of respect. The first shots are the closeups.
“I’m sweating like I’m doing a marathon here,” Sully.
Commercial break :19 after
Billy graces his way into Ragazzi’s. “{III} is doing fine but Billy’s come in and all hell’s broken loose…and i’m running out of red wine,” Sull.
“He’s been wining n working. That’s the key to get Sully to work,” Billy.
“Him and his dad are night and day,” Sully.
“I’d work every day if he’d direct me,” Billy about his on.
GreenNow - Billy and Sull get on phone with Allstar Marketing. Allstar looks over the documentation and notes the product is not ready to go. They’ll have to work on another delivery system to make it legal. Mark claims Allstar is being to conservative.
Billy reaffirms his position that he will not put his name to something that is not safe for the environment.
Commercial break :30 after
While waiting for Green Again to get the legalities to sort out, the 3 Bill go to Sully’s house to show Sully Bill Sr’s product: a rotating taning device. Of course they have to “field test it.”
Sully wants Billy III to get margaritas and Billy can’t take his eyes off the test subject.
Those not on the “Turn Don’t Burn,” are jealous of those who get to test on it. The test subjects love the product. They get to nap and still get an even tan. A price quota of $150 and recommends a cup holder. Sully is convinced. Cruise ships, here they come.
Billy n Sully are going to do R&D to get testing done.
Green Again shoot time. Testing is complete. Now it’s called, “Green Again.” The shoot will take place in Southern California suberbia…
“Hi. Billy Mays here for Green Now…”
Sully wants the grass mowed to get lines. The international grass wars begin. “Seriously, this is lawns of America,” Billy.
“If I had the money, I’d switch the shoot to England,” Sully.
Commercial Break :42 after
Sully mows the lawn and the dry spots show up.
“I don’t think we should mow it,” Sully.
“Good call,” retorts Bill.
Time to bring in the dog. “I speak dog,” Billy. You can tell by the way to dog isn’t listening.
Billy n Sully can’t get the final shot right. “No Vanna White.” - crew.
Commercial Break :51 after
Ragazzi’s shoot is being edited. Billy Mays, III, actually worked at the restaurant when they moved to Florida. Time to show his uncle. Everbody is a fan of the commercial. The owner got to pay in pizza.
Green Now Media Test Results: Mark Chester goes to the door. Billy and Sully are straight-facing it. My guess: a winner.
“You’re gonna be a household brand,” Sully.
No champagne, but they’re going to celebrate. Way to go Mark.
Tune in next week for another enticing episode of PitchMen, and for all our home and garden needs, check out As Seen on TV Network.